Why we exist.
Useful. Unusual. Worth finding.
Cool Finds was created for people who still enjoy discovering clever things — but don’t want to waste hours digging through online junk to find them.
Online shopping has become too noisy
The idea came from a simple frustration: online shopping is full of noise.
There are endless pages of products, exaggerated claims, fake urgency, over-the-top ads and far too many items that look useful until you realise they are just cheap novelty clutter.
It can be hard to know what is actually worthwhile and what is just another thing trying to grab your attention.
Cool Finds was built to be different.
What makes something a Cool Find
We are here to find useful, unusual and genuinely interesting products that serve a real purpose.
Not luxury status items.
Not gimmicks.
Not “you must have this because everyone else does” nonsense.
Just clever finds with substance.
The kind of thing that makes life a little easier, tidier, smarter, more comfortable or more interesting.
The kind of thing you might not find at Target.
The kind of thing that makes you say:
“That’s actually a good idea.”
Who Cool Finds is for
Cool Finds is especially for curious, practical and open-minded people.
Travellers. Pet owners. Homeowners. Gift buyers. Downsizers. Tree changers. Sea changers. Grey nomads. People starting new chapters. People who like useful ideas, smart design and products that solve everyday problems without making a song and dance about it.
We are proudly Australian in attitude, but not in a loud, ocker way. Think practical, straightforward, friendly and low-hype.
Our goal is to build a place people want to bookmark — somewhere they can come back to when they want to discover something useful, read a practical idea, or find a product that solves a real-life problem.
What we promise
We don’t want Cool Finds to feel like a giant warehouse.
We don’t want to sell everything.
We want to sell things worth finding.
That means every product should earn its place. It should be useful, interesting, affordable, hard to find, well designed, good value, or clever enough to make you stop and take notice.
Sometimes it might be practical. Sometimes it might be fun. The best finds are often both.
We also believe the content matters. The articles, guides and product descriptions on Cool Finds should be considered, useful and written in plain English.
No guru talk.
No fake expert nonsense.
No hype for the sake of it.
Where Ziggy fits in
And then there’s Ziggy.
Ziggy is our four-legged sidekick, chief sniffer and face of Cool Finds. He wasn’t sitting in a boardroom helping develop the business plan — mostly because he prefers snacks and naps — but he absolutely represents the spirit of the site.
Curious. Friendly. Loyal. Always sniffing around for something interesting.
When something is Ziggy Approved, it means we think it has earned its place.
Cool Finds is here to save you time, cut through the clutter and help you discover useful things you may not have known existed.
No junk.
No pressure.
No nonsense.
Just clever products and genuinely useful finds — curated so you don’t waste hours searching the internet.
Let’s start exploring
Ready to see what Ziggy has unearthed?